Adobe Analytics Business Practitioner Practice Exam

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Which variable provides the web page location (full URL) your visitors were at before coming to your site?

Referring Parameter
Referring Domain and Path
Referrer
Landing Page

The correct answer is: Referrer

The correct response is that the variable known as 'Referrer' provides the specific web page location (full URL) that visitors were at before arriving at your site. This variable tracks the URL of the web page that linked a user to your current page, effectively allowing you to see where your incoming traffic is originating. This can include other websites, search engines, social media platforms, and more, giving you valuable insight into the effectiveness of your external sources and referral strategies. In contrast, while "Referring Parameter" may indicate certain aspects of what was passed from the referral URL, it typically does not capture the full URL itself. "Referring Domain and Path" focuses on the domain and specific path but might not include the detailed page information or parameters. "Landing Page," on the other hand, is the first page viewed during a session on your site rather than the source from which a visitor arrived. Thus, it is crucial to distinguish between these elements to accurately analyze traffic sources.