Adobe Analytics Business Practitioner Exam Prep 2025 – Complete Study Resource

The analysis of churn rate is crucial for understanding customer retention and loyalty. It specifically measures the percentage of customers who stop doing business with a company over a given period. By assessing churn rate, businesses can identify trends in customer behavior and determine how many customers are still active compared to those who have disengaged.

The correct choice focuses on the proportion of users continuing to engage with the business over time, allowing organizations to evaluate their overall health and customer satisfaction levels. A high churn rate might indicate problems with product quality, customer service, or market competition, prompting the need for strategic adjustments to improve customer retention.

Understanding churn helps businesses develop strategies to engage existing customers effectively and address any issues leading to disengagement. It also aids in forecasting future growth and maintaining a loyal customer base, which is vital for long-term success.