Adobe Analytics Business Practitioner Practice Exam

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In what scenario would you most likely use the "Cumulative row sum" function?

To calculate total sales over time
To assess the least viewed products
To Identify drops in visitor engagement
To analyze traffic sources

The correct answer is: To calculate total sales over time

The "Cumulative row sum" function is particularly useful for tracking the total of a metric over a period of time, such as total sales. This function adds together values in a specified data set incrementally, providing a running total that reflects how a particular metric, like sales, accumulates over time. This is especially relevant for businesses that want to monitor growth, understand trends, and forecast future performance based on historical data. While assessing the least viewed products, identifying drops in visitor engagement, and analyzing traffic sources are important activities, they do not inherently rely on a cumulative sum for evaluation. These tasks often involve discrete counts or comparisons rather than an ongoing total, making the cumulative row sum function less applicable in those contexts. Thus, total sales over time emerges as the most suitable scenario for applying this function.